Worth is a Pop-up shop with a difference. Limited edition objects designed and manufactured by students at Central Saint Martins start off with a price tag of £1,000,000. The twist is each time the Worth website is shared over social media, the price drops. The aim of the pop-up shop was to raise funds for the Central Saint Martins – Graphics Degree Show in 2015.
The collaborative event was organised by a group of 16 Design and Interaction students leaders and I was personally responsible for the design of the printed collateral pictured here, including street posters, tote bags and the event t-shirt, as well as all social media assets that went on the event’s Facebook and Twitter accounts.