PROJECT NAME

Worth Pop-up

PROJECT CATEGORIES

Branding, Social Media, Art Direction

PROJECT DESCRIPTION

Worth is a Pop-up shop with a difference. Limited edition objects designed and manufactured by students at Central Saint Martins start off with a price tag of £1,000,000. The twist is each time the Worth website is shared over social media, the price drops. The aim of the pop-up shop was to raise funds for the Central Saint Martins – Graphics Degree Show in 2015.

The collaborative event was organised by a group of 16 Design and Interaction students leaders and I was personally responsible for the design of the printed collateral pictured here, including street posters, tote bags and the event t-shirt, as well as all social media assets that went on the event’s Facebook and Twitter accounts.

Studio photography by Studio Hyte
Featured in: The Independent / Dazed & Confused / It’s Nice That / Grafik Magazine / Complex / People Of Print / UAL / Despoke / Prote.in

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