PROJECT NAME

Forever Holidays

PROJECT CATEGORIES

UI/UX, Web Design, Art Direction

PROJECT DESCRIPTION

Niche holiday operator Forever Holidays were attracting the right audience but needed a competitive edge to engage more customers than their rivals. We distilled their core ethos into 3 words – People + Places + Parties, identified touch points and re-structured the whole digital experience to flow coherently whilst being informative, visually compelling and memorable at each step of the way.

The graphic language crafted aims to resonate with people’s inherent desire to be part of a group that they can identify with, while also conveying a sun-soaked vibe that is distinctly Forever Holidays.

Note: Project done with Ben Silvertown as Double Dare.
Featured in: Web Design Served / Design 360° Magazine Issue No. 58

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