Response to a project brief at Central Saint Martins that is aimed at forming a dynamic identity for a non-profit/governmental organisation of one’s choosing.
The governmental body chosen was the UK Met Office, as the use of a dynamic identity is appropriately in-line with the nature of its operations. The resultant identity is one that is responsive and changes in accordance with the weather, with the dynamic logo reflecting the present conditions of air humidity, wind direction, and temperature. The overall look and feel of this identity aims to convey the scientific precision, technology and modernity of the organisation without losing its air of functionality and authority.
Project featured in: Creativebloq