PROJECT NAME

Linier UK Rebrand

PROJECT CATEGORIES

Branding, Social Media, Art Direction

PROJECT DESCRIPTION

We were asked to re-brand up & coming dance producers Linier. We proposed a radical approach to stand out on Soundcloud and social media, by devising a set of illusions that could only be seen whilst scrolling. The aim: to create the digital equivalent of a double-take.

Based on the principles of motion perception we exploited the use of high contrast lines to obscure both text and imagery. The illusion’s visual style demands attention and represents Liniers’ confident, loud and energy driven sound.

Note: Project done with Ben Silvertown as Double Dare.

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