PROJECT NAME

Good Times by Coca-Cola

PROJECT CATEGORIES

UI/UX, Mobile, Social Media, Advertising

PROJECT DESCRIPTION

Done as part of coursework at SVA NYC, Good Times by Coca-Cola is a social media experience targeted at young social media users, that reminds one of the good times one has had, and lets users relive and connect with their closest ones over those moments of happiness, all over again.

The user journey starts with an interactive vending kiosk which leads one on to the main Good Times by Coca-Cola mobile app, before finally concluding in a social media-fueled ad campaign. The overall experience aims to channel and spread positivity, thus also reaffirming Coca-Cola’s brand values and central themes.

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