Alibaba Cloud ET Brain

Giving ET Brain, Alibaba Cloud's ultra-intelligent A.I. platform a tactile and approachable visual identity and character mascot. The identity was launched to the world at the 2018 Winter Olympics in Pyeongchang, as part of a 12-year partnership with the Olympics.

Wolff Olins
2017
With Onformative

Fast Company Innovation by Design Award: Honorable Mention

19-08-2016-Badminton-Doubles-Men-01
ET_render
ET_render-2
GettyImages-122661495
render1a
mobile_site
GettyImages-1058428526
imgpsh_fullsize-4
ipad
olympic toy
korea
image001
alibaba_1